Why are Brazilian domain names trustworthy?

I want to show you some of the reasons why you should buy a Brazilian domain name if you are Brazilian or doing some business in Brazil.

No cocky domains like .com or .net

In Brazil, we don’t use flashy domain names like .com or .net. In fact, such domain names date back to the boomer era and no longer carry the same credibility on the internet as they once did. Despite the anonymity of these domains, scammers can easily use them, and as a user, you cannot trust a website owner because of an SSL certificate.

Of course, you can purchase the domains mentioned above with the Brazilian suffix, however the point here is to choose a domain that better suits your business model. If you are creating a blog site then you can buy a blog.br domain, or if you are creating a pharmacy website you can go with far.br. We have many root domains for the most common businesses in Brazil which opens a range of opportunities for you and your company.

Cool niche domains

Have you ever felt sad because your favorite domain name has been taken by someone else? Now you don’t have to; just use one of the niche domains we have!

Let’s say John Smith wants to purchase a short domain name like john.com.br, this domain could easily be taken already, but they didn’t count on John’s cunning. Since John is a photographer, he can easily use something like john.fot.br. This way his site will be seen as a photographer’s page right away, people already know what this site is all about. This way John gains more credibility.

No anonymity means no phishing

Yes, I know it’s controversial, but you are indeed gaining something. Having a Brazilian domain is like having a “verification badge” that assures visitors that your website is legitimate and created by a real person. This added level of trust can prevent scammers from stealing your data through malicious code or other methods. I know exceptions exist, but the rule of thumb is: You won’t see any Brazilian site being used for phishing because the police can easily nab the person behind this.

The same is not true for .com domains, scammers usually use them for fake sites and there is nothing you can do to identify the owners. Not even call the police.

Source: The author (2023)

Figure 1 - Phishing site impersonating Facebook

More transparency

You can easily get in touch with the person who created the site by just looking up in the whois database. I have seen hundreds of fake sites generated by bots or even sites with misinformation on which I wanted to complain to the owner and I couldn’t find any contact information. It is something that pisses me off some times. A transparent site whose contents was created organically by a real person can be taken more seriously.

Trusted by big tech

If you’ve got any Instagram presence like a shop or anything you probably came across the Link Not Allowed problem. Instagram and any social media owned by the Zuck has some sort of algorithm that ranks websites based on their trustworthiness and may prevent people from accessing them if they appear suspicious. One of my clients was unable to promote her online store on Instagram due do its .com domain. When I told her to switch to a Brazilian domain, the problem was solved.

This is her site by the way: mdfacil.com.br

Nothing changed under-the-hood, it’s literally the same site.

Final words

So there you have it, if you find an online shop that is operating in Brazil don’t hesitate to ask them to buy a local domain. I don’t personally trust online stores that don’t dare to identify themselves, it means they have something to hide and certainly are not trusty. Don’t fall for .com domains, they’re usually scams. I think that’s all I have to say, peace out!